Honoring Identity, Culture & Belonging Through Change
CrossCountry’s Foreign National & Immigrant Allies (FNIA) Community Resource Group has officially rebranded as the CrossBorder Alliance (CBA), marking an exciting new chapter in our commitment to celebrating and supporting our international colleagues. More than a name change, this transformation reflects a renewed focus on global inclusion, cultural exchange, and belonging.
The name “CrossBorder Alliance” speaks to our mission: to create safe and welcoming spaces for international employees, raise cultural awareness across the firm, and highlight the richness of perspectives that come from crossing borders, both literal and figurative. Our international colleagues bring unique insights, traditions, and ways of thinking that enrich every aspect of our work and culture. This rebrand served as an opportunity to celebrate that impact while strengthening our commitment to amplifying it.
A Sweet & Savory Celebration of Diversity
To launch the CBA name, we hosted a firm-wide “Fry-Day,” a delicious event featuring fried desserts from diverse cultures. Each office brought its own flavor to the table: our Boston and Washington, DC offices served crisp, cinnamon-dusted churros; our West Coast colleagues enjoyed golden, fruit-filled sweet empanadas; and our New York office delighted in freshly fried buñuelos, light and airy with just the right touch of sweetness. Every treat carried a story and the joy of sharing culture through food.
In addition, international snack boxes were shipped to every office. Each carefully curated box offered a mini world tour through taste, Japanese rice crackers with their subtle, savory crunch; South American dulce de leche cookies layered with sweet caramel; Middle Eastern halvah, rich with sesame flavor; and more.
Global Toasts
Our Boston office also hosted an international wine tasting. Guests sampled French wines with delicate floral and mineral notes, robust Irish varietals, and bold, fruit-forward South African selections. Each pour was paired with snacks like savory chicken mushroom pies and creamy milk tarts, pairings that sparked conversation about the origins and traditions behind each flavor.
Across the country, our San Francisco team connected over a curated tequila tasting, sampling premium selections from Mexico’s highlands and lowlands while sharing insights into agave cultivation and artisanal craftsmanship. Both events celebrated cultural discovery and strengthened team bonds through shared experience.
Looking Ahead
We will continue to create opportunities for cultural exchange, professional development tailored to international employees, and opportunities that bring our global community closer. Every voice matters, every story adds depth, and every border crossed strengthens the bonds that connect us. This launch was just the first step in a journey that will continue to honor the diverse identities and experiences that make our firm stronger.
