Did you know that 85% of CEOs and VPs use social media to inform their purchasing decisions? This statistic underscores just how critical a strategic digital presence is for today’s leaders. Without a strong LinkedIn strategy, you may be missing valuable opportunities to connect and grow.
At CrossCountry, we’ve seen firsthand the impact of a strategic social media presence. Our organic LinkedIn strategy has driven a 30% year-over-year increase in followers and impressions, a 55% boost in link clicks, and an 12% engagement rate – more than 4x the financial services benchmark.
This spring, our New York office partnered with the ESADE Alumni Network for an engaging “LinkedIn for Leaders” event. Over the course of two hours, a diverse group of professionals from various industries came together to explore cutting-edge LinkedIn strategies, focusing on personal branding, business development, and thought leadership.
Guest speaker Ray Carbonell, CEO of Qnary, shared his expertise, inspiring attendees to harness LinkedIn for professional growth.
The event featured rotating workshops, starting with a dynamic session on why LinkedIn is essential for modern leadership. Attendees then joined practical breakout sessions on profile optimization and AI-driven content strategies.
Ray delivered an informative session on how small, strategic tweaks can significantly enhance a LinkedIn profile. Participants explored techniques like crafting SEO-focused headlines, refining summaries, and updating experience sections to reflect both achievements and aspirations.
“The goal is to turn your profile into a magnet for opportunities,” Ray explained, encouraging attendees to adopt a storytelling approach while incorporating keywords that enhance discoverability. Using live examples, he demonstrated how these adjustments build credibility and attract meaningful connections.
Why This Matters
LinkedIn is no longer optional for leaders who want to thrive in today’s professional landscape. With its ability to amplify your voice, foster connections, and open doors to new opportunities, utilizing it strategically is an essential skill.
“We are proud to partner with CrossCountry Consulting to host unforgettable events in the NY market, known for their interactivity, engagement, and valuable takeaways. Their in-house experts, always ahead of the curve on tools, trends, and strategies, drive measurable results and share proven approaches with the broader community. Thank you to the CrossCountry team for continually leading, inspiring, and empowering our community with world-class expertise” – Miguel Colet (President, ESADE Alumni NY Chapter) Through events like this, CrossCountry Consulting demonstrates its commitment to empowering leaders in every dimension – from professional development to digital transformation. Whether refining personal brands or leveraging innovative tools like AI, our goal is to equip professionals with the tools and insights they need to thrive in a digital-first world.